First of all we'll ask you to pick a region for your store. The region is used for currency and date formatting.
Your store name will be shown on all the Enstore pages, in the title and in confirmation emails to customers. In contrast to the store handle, you can change the store name. In some of the default templates the store name will be used as a substitute when no logo is used. The browser can't hyphenate and this will cause long words to exceed template boundaries. Use spaces in that case. Not using spaces means long words will cause your store to look like this:
Every store has a unique store handle. The store handle is the most important way to identify your web store. Among other places, it's used in the web address for your store: http://storehandle.enstore.com. Make sure to choose your store handle wisely, as you can't change it easily afterwards. If you need to change your store handle, you can contact Support.
With Region you choose the way dates and currencies are displayed in your store.
Your customers can contact you through the email address you provide here. It may be a good idea to use a professional-looking email address and one you check often, because everything related to your Enstore will be send to this address.
The email address you provide can be linked to your web store via the Contact item in Settings: Navigation.
Here you can upload the logo you want your store to display. Make sure the logo isn't too big or too small. Pictures bigger than 1 MB can not be uploaded, and when the dimensions are too small (a 30x30 pixels logo for example), the logo won't be recognizable for your customers.
Your store logo will be used throughout your web store and on confirmation emails. We recommend uploading PNG files, but JPG and GIF are also accepted. PNGs tend to be clearer images. Also, we recommend not using transparency in the logo, so people with old browsers can see the logo as it's meant to be. If you do have transparency, try flattening the picture with Photoshop and set the background so it matches the color of your template. The right color codes can be found here.
Your web store's homepage is the page your customers see first when they visit your store. You choose which page you want to be your homepage in Settings: Navigation. You can choose between every page you've created for your store in Settings: Navigation.
Choose the country (and, if applicable the state) where your store is located.
The zipcode or postal code for your store goes here. This will help the shipping method determine the approximate costs of shipping to the customers.
Here you choose whether your customers and/or you get notified by email when they place an order in your store.
Set a minimum order total. If a cart contains an order under this minimum, the customer will not be able to checkout.
This part only shows up for non-US store owners. You can choose to show your prices with or without tax with this option.
Enter your Google Analytics ID to track your store in Google Analytics.
Enter the Webmaster code to enable Google Webmaster Tools to track your web store.
If you want make sure that search engines can find your store easily, please read our extensive SEO guide.